Wednesday, January 15, 2014

How Can You Use Instagram To Market Your Business?

Recently, Facebook announced that Instagram had reached 150 million active monthly viewers. Did you ever think that you could market your business on Instagram? You could use Instagram to share sneak peeks of your products, showcase your employees and highlight your customer service. Here are a few tips on how to use Instagram in your business:
  • Try becoming a regular user first. Try using Instagram as a regular user so you can see how other people use it. This will provide ideas for trying to platform into other social media efforts.
  • Think about your product. Without trying to be too promotional, you can get your followers engaging with your product. For example, Starbucks posted a picture of a customer holding their pumpkin spice latte, with a "PSL 10" sleeve.
  • Remember that cuteness sells. Cute animals with funny quotes are more likely to go viral.
  • A lot of people enjoy a "do you remember when..." moment. Use Instagram to show users a depiction of the history of your brand.
  • Show your brand's personality. Keep in mind, there should be a nice balance of showing the brand's personality as well as giving the followers information about the brand.
To learn more about how you can use Instagram to advertise your business, click here