Wednesday, January 22, 2014

7 Simple Social Media Moves That Work

Chairman of Likeable Media, Dave Kerpen, personally responds to thousands of Tweets, messages and emails daily. Does this make him crazy or genius? According to Dave, social media isn't free. It also won't bring immediate results. He also claims that it cannot make up for a bad product or service. Here are few reasons why Kerpen still insists that you get involved:
  1. Listen, Then Talk- When Kerpen was in Vegas, the check-in line at the Aria hotel where he was staying took forever. So, he did what he does best, posted a tweet to twitter saying:  Waiting in line for 45 minutes at the Aria. Not worth it. #fail. Now, keep in mind he didn't hear anything back from Aria. But, a local hotel, Rio, down the road tweeted back at him in two minutes apologizing for the bad experience he had. Kerpen didn't switch hotels on that trip but more than likely, the next time he's in Vegas, he will be staying at the Rio.
  2. Respond (to Everyone!)- An outstanding 60 percent of brands do not answer customers or prospects on social media websites. By responding to your consumers, you have a huge competitive advantage. If a consumer complains, you have the chance to respond publicly that you're working to solve the problem.
  3. Tell, Don't Sell- According to Kerpen, social media is most powerful when used to tell personal stories and not sell products. A prime example of this is how both Kerpen and his then fiance couldn't afford a fancy wedding, so they raised over $100,000 from sponsors. This story has helped propel Likeable into a $7 million business.
  4. Just Be You- According to an Oprah Winfrey quote, "I had no idea that being your authentic self could make me as rich as I've become. If I had I'd have done it a lot earlier." Kerpen then begins to explain how when he is authentic and himself, customers want to do business with him. 
  5. Advertise (Better)- You can use all the information that Facebook has and target your market based on that. Rather than trying to reach 1,000 of the wrong people, try focusing on improving your advertising and reaching 100 of the right people. Another advantage of advertising is word-of-mouth endorsements.
To learn more about Dave Kerpen's tips when it comes to social media, click here.