Monday, November 11, 2013

Why Your Business Partner Should Be Nothing Like You

Do opposites really attract? When it comes to business, your business partner should be nothing like you. Is it possible your company would be better run as a partnership with someone who sees the world differently than yourself? Here are four tips to finding an anti-self partner who can help your business grow:
  1. Broaden your social and professional circle. This is the simplest yet hardest step. Normally, we tend to surround ourselves with people who think and act like us most of the time. Try thinking outside of the box and you might be able to remember a friendly face from an association conference or a competitor whose work you admire. 
  2. Think peanut butter and chocolate, not lemon juice and ice cream. It doesn't make much sense to join forces with someone you don't respect or outright resent. Even if your personalities clash, make sure you both want the same final goal. You might be surprised that you both reach the end goal by taking drastically different paths to get there.
  3. Divide and conquer. Two or more people with the same skills and methodology will end up duplicating work and even stepping on each other's toes. It's a good idea to partner with someone who brings different skills to the table so you both can determine what needs to get done and who should do what. This way you can assign tasks based on who is more proficient in that area. 
  4. Some sharing is good. While tasks are divided up, the overall strategic vision is formed as well as questions pertaining to changes in client relationships, major investments and employment are formed. Although it might sound a bit absurd to go into business with your anti-partner, you might be surprised at how well this technique can work.
To read more about why you should try to find a business partner who is different from you, click here.