What exactly is Small Business Saturday? It's the Saturday following Thanksgiving. This special day was created by American Express in 2010. American Express felt as though they needed a day where small businesses could benefit from sales since they may not usually on Black Friday or Cyber Monday, thus the creation of Small Business Saturday. A recent report conducted by Bank of America reports that 91 percent of Black Friday purchases for small businesses have either a minor or even no impact on the their business's bottom line. Last year, consumers spent $5.5 billion at small businesses alone on this day. Click here to learn more about Small Business Saturday and don't forget to support your local businesses on Saturday, November 30th!