Every social media platform is different. Most people think of social media as distribution and they end up using the same message on every platform. Keep in mind, this is not fully exploiting the tools. It's important to figure out how to alternatively tell stories on each platform and which visuals and copy will enhance the likelihood of your post going viral. Twitter, for example, try using a hash-tag that is trending, you will have a greater chance of getting engagement from people who are not your followers. This hash-tag might also get some traction that might not have otherwise gotten also from random people clicking on the hash-tag periodically. Facebook, on the other hand, all starts with an image. When trying to advertise a product on Facebook, think about print and magazine advertising. Keep your copy short. Include important information that your readers will care about. If you want someone to do something, you have to ask them to do it. Be sure to include the word "buy" before the link in your post. Instagram, is all about real images no matter where you are, what you are doing or what you are looking at. The only place visitors can click on a link is in the user's bio section, so try including the link to your website in your bio. Remember, the more you act human, the more you win. Last but not least, Pinterest is all about utility or aspiration. The most text is used on Pinterest, usually because people are shopping on Pinterest and they want to know everything about the product. People spend more time on the content and looking at it with a critical eye as compared to the other social platforms. To learn more about the dos and don'ts of social media, click here.