Wednesday, November 20, 2013

From Vine to Video on Instagram: 5 Reasons Your PR Pitch Needs Online Video

Vine, a new application, which only launched in January 2013, allows you to create and share 6 second videos. According to Mediabistro, "5 tweets per second contain a Vine link, and studies are showing that a branded Vine is four times more likely to be seen than a branded video." A viable threat to Vine is Instagram, who has a whopping 130 million users as compared to Vine's 13 million users. According to Neomobile, "Instagram videos are creating two-times more engagement than Instagram photos." Here are five reasons why ever PR pitch needs accompanying online video.
  1. Your pitch will stand out from the clutter. Remember, you are not the only brand selling PR pitches to the media. Many media outlets have tons of pitches flooding their inbox's on a daily pbasis, and a lot of them look very similar. Be different! Unless your story is remarkable, it's going to get lost in a sea of pitches. Include a video in order to stand out from the clutter. 
  2. Time is of the essence, so make it count. Media professionals don't have time for every pitch they receive. Videos are more memorable, enjoyable and way easier than reading. Bloggers and writers are always on a time crunch to deliver content.
  3. Video makes your brand more interesting. Video is a great way to show off your brand's personality. If your pitch is going to be about the pitch of a new product, you can use short videos in your pitch to help build anticipation prior to the launch. Entice reporters to cover your event, product lunch or new news. By offering visual accompaniment to your main message, it makes you appear more interesting.
  4. Video increases engagement. Views are more likely to click and share it with friends if your video is relevant as well as entertaining. People love visual content because it's entertaining and informational. An entertaining and informational video can go a long way.
  5. Video is less expensive that it used to be. Depending on what you need to use when you shoot your next online video, you can usually get by with anything from a phone camera to a DSLR camera. 
Click here to learn more about how crucial it is to include videos in your PR pitch. .