Thursday, October 31, 2013

Small Businesses and Halloween? That’s Witchful Thinking

Halloween has become the second biggest holiday occasion for retailers in the United States. An astonishing $7 billion was spent on Halloween festivities across the country in 2011. This statistic is up one billion from 2010, according to the National Retail Federation. Halloween presents opportunities for small businesses, even those whose products and services aren't related to the holiday. Here are a few tips to attract consumers with Friday-night fever:
  • Give your business a Halloween theme. For example, a bakery could offer Halloween themed cupcakes or a hardware store could sell "build your own monster" tool kits. A little imagination can attract customers looking for creative ways to celebrate the occasion. 
  • Try partnering up with a local Halloween costume shop or a candy store and give away each others coupons. Your business could print Halloween t-shirts, giving them to friends, family and even customers on a first come, first serve basis. When someone wears this shirt, this will allow for your business to gain instant publicity without trying too hard.
  • Have your business team dress up in their favorite costumes and take a picture and place it on your website and social media accounts. You could even try sending a few members of your sales team to your clients' office wearing (tasteful) costumes and see how much of a stir they cause. This is one way to show that you're serious about your business and you're willing to have a little bit of fun also.
  •  If your business receives a lot of foot traffic, consider staying open later on Halloween. Let your customers know that you'll be handing out goody bags; make sure these bags are branded with your store's name, logo and website URL. Allow employees in costume to great the trick-or-treaters as well. 
  • Try spicing up your website with Halloween-inspired imagery and content. Issue a press release alerting the media of your Halloween event or special holiday-themed discounts. Tweet about the upcoming event and post notices on your Facebook page as well. 
Continue reading about how you can make a Halloween your customers and prospective customers will never forget.