Money does not grow on trees and businesses sometimes have to run on a tight budget. Saving money wherever you can is essential and this means your company needs to figure out a way of getting the attention of your target market without breaking the bank. Reach out to people in your community that are going something positive and creating a buzz in the local newspaper. Ask them to test out your product and to then give feedback about it and to mention it next time they are making a public appearance. If the mayor of a small town says they like your product and suggests that other people try it as well, it can be very good publicity for your business. Create a LinkedIn group, which is a professional network where you can connect with people online for free. You can provide information about your company and start discussions online with your community. See what they have to say about your business and build off of their feedback to improve your company for the better.
To read more about marketing your company on a tight budget, click here.