Have you ever received an email from a business that you were not familiar with? Did it make you want to open the email and find out who they were or did you ignore it and send it to your spam account? If your business uses email marketing to customers, you need to make sure your emails are actually being read. By reading your emails, customers then become more interested in clicking to your website and viewing your products. They are then more willining to make a purchase after they have seen what your company has to offer. There are four primary ways of getting customers to open your emails: solve a problem, save the customer money, make them smarter or entertain them. To help customers save money, companies send out coupons and discounts on their products hoping to draw the customer into the store and to purchase more items. Entertain your target audience with a funny video to brighten up their day or to promote the company.
To read more about how to get your customers opening your emails, click here.