No matter what your business is, you will always have a competitor up against you trying to sell a product or a service better than you. First, you must determine who your main competitor is and why they are a threat to your business. Research the market and see what consumers are buying and which companies are producing what consumers are demanding. Read reviews online from past customers and see what they did or did not like about a company brand or product. Look at the packaging of your competitor's products and compare them to your own. Is the packaging on their products more appealing than yours? Would it attract more customers to try their brand as opposed to yours? Research is the key to discovering a way to outshine your competition and to be the first brand choice of your consumers.