Thursday, May 30, 2013

10 Questions to Ask Before Determining Your Target Market


When you are first starting out with your product or service, you need to decide who your ideal customer would be. To decipher who your ideal customer is, there are a few questions you should ask yourself and your company. First, you need to think about who searches for products or services similar to what your company produces. Using Google's keyword tool can help you see how many people are searching for words related to what your business does or makes. Reach out to potential customers with a test phase and see if they actually purchase your product. Conduct surveys in the store for customers to fill out as they shop, or organize smaller focus groups and ask for their input about your products. Make surverys online and ask customers for their feedback on products or future ideas for products. The best way to decide if customers will buy your product is to ask them personally if your product is something they need. If they do not want to buy your product, there is only so much you can do to make them think they need it. A good marketing team can sell anything but it is easier to produce a product that consumers are asking for.

To read more about how to determine your target market, click here.