Before jumping head-first into the idea of starting your own business, you need to put together a business plan. A business plan will help management establish goals and measure performance over time once the business has started. In executive summary of what the company's mission is, the market opportunity, value proposition, and plans to grow in the future. In this summary, everything should be written in detail about what the business intends to do in the future in a way that readers would not have further questions about what your company does. A company overview is what your company does, its management team and other information. After the company overview, describe what product or service your business will provide to target the market. Investors are not looking for a business with a long, lengthy business plan but they are looking for plans that have been put together and written thoroughly.
Read more about how to put together a complete business plan.