We make decisions every day, even making small choices like deciding what type of cereal you want to eat for breakfast. You might not have to put much thought into some things you want to do, but there are some tougher decisions to be made that cannot be subconsciously made. Plotting out the benefits and liabilities of a decision, or the “pros and cons” can be an effective way of deciding which decision best fits whatever situation you may be in. If the pros outweigh the cons, it is a good decision. If the cons outweigh the pros, that might be a sign that you should look for another choice to make. Businesses are always looking for new ideas to get more attention of consumers and with the right decisions and planning, you can be very successful. However, there are some times when we make the decision to follow other people’s decisions. We go along with the crowd because we let them convince us their idea is good enough that we do not have to think of a separate one.