While advertising is great for a business, it is not always the best or cost-effective. Publicity does not always cost a lot of money, and can be as simple as mailing information about the company to the media and making phone calls to spread the word. If you reach the right people, your publicity can attract consumers across the country. A person writing a review on your company’s publicity can make a bigger impact than a 30 second commercial on the radio. There is no promise with advertising that after you pay to have your business broadcasted on television or in the newspaper that it would actually bring in more customers. With publicity, you have a lesser risk of losing money because you are not spending as much as you would on advertising.
Click here to read the 7 Steps to Get Publicity for Your Business.