Chelle Parmele wrote on her “Up and Running Blog” that it does not matter if you are the first person to start a unique business, as long as you satisfy your customer’s and provide them with valued services and/or products. We live in a world where you can purchase the same kind of product from there are several manufacturers producing the same thing. It is difficult to be unique when there are millions of other people in the world trying to do the same thing as you. There will always be competitors trying to make or sell something they think consumers want to buy. There are only so many different ways your store could sell a pair of pants, but if they are of good quality, the service is friendly, and the customer is satisfied, then the sale was a success.