The benefit of using social networking is you attract a vast amount of viewers. Most people do not have the time to sit down and read the newspaper like they did before we had the technology we have today. Everyone wants to be connected and have access to information about their friends all in one place over the Internet. Members on Twitter can “tweet” to their “followers” about what they are thinking or anything they want to share. Twitter then takes certain words or phrases that members used most often and list them under the “trends” column. Then others on Twitter can click on the word or phrase and see all of the tweets on the network users have commented about. For a business, social networking is an opportunity to advertise to anyone using the network and get feedback on what they think about the product or service the business provides.
Read more about using social networking sites for your business.