As of lately, instead of just being the face that endorses a company, many celebrities are receiving brand management positions with companies. They are holding titles including head of creative design, brand ambassador, or chief creative officer. “There’s a greater authenticity that comes with having a celebrity influencing the business so that it's not just a face on the brand…” says Kuczala. The real debate behind this new trend is whether or not it is a smart decision for companies to make or if it is just for the excitement of having a celebrity working for them. On one hand it is true that some people are famous for their creativity so it is a good thing to have them holding these branding positions. On the other hand it is simply a publicity stunt and probably not a smart move for the company.
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