Thursday, October 4, 2012

The Kings of Social Media

Businesses across the world have been able to truly blossom through the use of social media. Social networks such as Twitter and Facebook have proven to make businesses more accessible to their respective clients.  From the smallest businesses to the biggest, it’s becoming essential to create a social media account to allow potential customers to learn more about your business.

Throughout the past decade, corporate-heavyweights such as Disney and Nike have utilized the powers of Facebook and Twitter to draw in numerous customers. By publishing creative and enticing content, businesses have been able to garner the attention of endless customers. A great example is Wal-Mart, a company who currently has over 15 million fans on their Facebook page and is able to connect to thousands with their daily posts on social site.

One of the most effective methods of expanding your business through social outlets is by offering creative benefits and promotions. The company of Pepsi cleverly attracts its customers on Facebook through “Pepsi Deals,” which offers discounts to the 8 million fans and counting.  Alex Konrad for Fortune Magazine writes an article entitled, “Top 10 Social Media Stars,” which highlights how companies are effectively using social media to boom their business. Click here to check out the article.