Monday, September 17, 2012

Discovering New Marketing Tools on LinkedIn



There are thousands of people using the benefits of LinkedIn.com for their marketing needs, but there some tools that are sometimes ignored when using LinkedIn for your small business. Entrepreneur.com writer, Lewis Howes, talks with LinkedIn’s senior communication’s manager, Fenot Tekle, about some of the tools that tend to be ignored when trying to engage with other professionals on this platform. One of the underused marketing tools includes, “Recommendation Ads,” which help present the number of recommendations a small business owner’s product or service has generated through time. Another unique tool is “Targeted Status Updates,” these allow users to steer their content to specific followers of the company to gain better exposure. You can learn more on how to use LinkedIn more effectively for your small business, here.