One of the main goals for every small business's website is to be at the top of the search engine results when someone googles the service you offer in your geographic area. However, it is important to be very careful when hiring someone to help position your website. As we have seen at the SBDC, many of these companies can be misleading in what they offer. It is important that you do the right research as a business owner and read testimonials before hiring a company to help with SEO. Here is a good article with more insight on how to hire these specialized services.