Crowdfunding describes the collective cooperation, attention, and trust by people who network and pool their resources, usually via the Internet, to support efforts initiated by other people or organizations. Crowdfunding is used for things such as disaster relief, political campaigns, and what we are focusing on, start-up funds for small business. But how do you best go about picking a company to kickstart? And, if your business decides to try crowdfunding as a way to receive start-up funds, what do you owe your funders by way of information? For the full article on smart crowdfunding, click here.