Studies have shown that colors can account to 85% of the reason people choose to buy one product over another. This article from entrepreneur magazine explains how different color schemes can help you to make more sales. Red is obviously associated with stopping, from a stop sign to a stoplight to an emergency signal, and that is no different for having red in your store. People will stay in an area longer if it is painted red. Balance is the key, but having color in your store will help not only its aesthetic quality, but also enhance your opportunities to make a sale. To read the entire article, click here.