Tuesday, April 10, 2012

Seeing is Believing: Experiential Marketing

Experiential marketing is exactly what the name implies: creating an experience for the consumer. This new wave of marketing uses events in an effort to connect customers with a product so they can experience it for themselves. Depending on your product or service offerings, experiential marketing may be the avenue that gets your brand the exposure it deserves.

According to an article, a survey measured the effectiveness of experiential marketing across 14 product and service categories, in 11 out of 14, consumers said they preferred to learn about new products and services by experiencing them for themselves or hearing about them from someone they knew.

Whether it’s a craft fair or even street marketing, this article by Entrepreneur.com (which is actually an excerpt from Maximum Marketing Minimum Dollars: The Top 50 Ways to Grow Your Small Business) uncovers the key elements of experiential marketing to help determine whether or not it’s right for your business.