Wednesday, April 18, 2012

Secrets of the 10 Most-Trusted Brands

Although they may not have the biggest sales or market share in their categories, today's most trustworthy brands have created successful relationships with consumers through experience.

According to branding consultant Jim Stengel, former global marketing officer of Procter & Gamble and author of Grow: How Ideals Power Growth and Profit at the World's Greatest Companies, when you create an emotional link with the consumer,  you have a much stronger affinity, a much stronger business, much stronger growth and much stronger results.

See what the 10 Most-Trusted Brands are doing to keep their business strong by reading this article and think about what you can do to make the same personal connection that resonates with your customers.