You have probably considered online ads or you have already had some posted on a site or with a service. How are they working for your business? Sometimes there are factors towards creating and using online ads which make it hard to for a small business to make them successful. Money is always a telling factor. How much are you willing to spend on an ad campaign to get new customers in? Is that amount of money worth it?
In an article from Inc.com, they talk about the do's and don'ts of online advertising. Many companies have problems trying to set up an ad with a larger company but there are other options which may be more affordable. Local companies or ones designed for a smaller business use may have a smaller reach but if your company does not have the structure to handle business from a distance it can work better. There are also many different types of ads to consider and since you will have to create something to suit your business you will have to find some way to fill the ad.
One of the suggestions from the article is to experiment. Start small and see how it goes. If it is successful, you can always expand on it in the future. Working with a massive undertaking for the first time you may discover that you are not equipped to handle the outcome.
As always with advertising, you need to draw customers to you. This may be through sales or service, you need to decide which selling points fits your business specifically. Also, online advertising will take time. Not only for you to learn how to use it well but for your ads to have an effect. Do not be discouraged if it takes time to get the ball rolling.
You can read the entire article from .Inc.com here