Friday, March 9, 2012

Effective Advertising

Businesses cannot hope to survive solely on word of mouth.  Eventually you will probably have to run an advertisement in some form.  The internet, radio, television, fliers, pamphlets, page ads, newspaper ads, just about everything can run an ad.  Even the sky.  When it finally comes down to it, you have to make the decision of which will be the most effective towards getting your ad to someone who will do something with it.

That can lead to problems.  An article from Fox Small Business by Kate Rogers speaks directly to small business and how sometimes the fall of an advertising campaign could be avoided.  Rogers talks about infrequent advertising,  filling the medium with too much content, even losing track of a company's identity.

Read the entire article from Fox Small Business here