Random tweets appear from nearly every user. Retweets, links, pics, comments, everything flies across Twitter. Getting people to see what you are trying to say and making a way to keep track of it is the problem when making it part of a social media plan.
Using a hashtag to create a trackable, noticeable way to create tweets has its advantages and disadvantages. Hijacking, choosing the wrong term and learning to watch what is happening to your hashtag can help to make a marketing campaign work better when using Twitter.