One of the ways is to use YouTube. Now, a customer can be shown how something works before they buy it, how you handle their product before they get it and most important of all, show viewers that they are doing business with someone who cares about their customers.
Top 10 YouTube Tips for Small Business has a few pointers for how to moderate and contribute with a sense of professionalism while making the most out of the medium.
You may not have your foot in their door, but you can have it in their computer.
Read the full article, Top 10 YouTube Tips for Small Business.