Wednesday, February 22, 2012

Don't forget the website

Usually you can think of social media as a wave.  The constant ebb and flow of information and to get more out of it than you put in, it is almost like being at the crest of a wave.  More often than not, that wave comes crashing down and you have to start all over again.  It is just the way social media moves as new information replaces the old online and interests change.

All of that means that you need something to fall back onto.  An online presence that may not be set in stone but at the very least should be a bit stronger and able to stand on its own.  That is what a webpage is.  It may not need to be updated every week, watched throughout the day, usually you build it with information that does not change and a couple well-placed features that update automatically (a Twitter feed, Facebook likes and current 'likers', etc.).

That does not mean that it has to be boring.  You still want to interest as many people as possible, and then send them out to show them what is current and up-to-date with you business.

Take a look at the full article: Four low cost ways to turbo charge your website.