Friday, December 9, 2011

Gratitude as a Business Strategy

It's the holiday season! A time for giving, for sharing, and hopefully a time where business is on the up for most companies. But did you ever wonder how simple courteousy and gratitude could help improve your business? It is easy to complain. It is easy to see something that is wrong in a plethora of things that are right.

And while it is important to address something negative, it is also helpful to focus on the positive. Something that this blogger for Fast Company calls the "Gratitude to Criticism" ratio. And by gratitude, they don't mean "To thank you for your patronage, we're giving you 10% off all XXXL purple dress shirts from now until we make our sales quota." Gratitude isn't always about making a sale. It's about the respectful acknowledgement of another human being. It should be something that is commonplace in small businesses, but that is not always the case. The shouldn't be much consideration of whether or not gratitude should be a business strategy; it should be part of human life.

To read the entire article on gratitude as a business strategy, click here.