Want to stay ahead of the game with your company's marketing strategy? As entrepreneurs, we have to be actively looking ahead at new techniques and how the American consumer is changing in their buying ways. In the following article, we gaze into that crystal ball and make 12 predictions of how marketing will change over the next year.
With no surpise, a larger involvement in social media are a few of the primary predictions. The idea of social media widespread becoming a larger part of the advertising mix, organic search traffic, and ROI are all highlights, in addition to more location-based marketing and using the employee and customer to help with marketing. (again, back to social media) These are all predictions, so some of them may not reign true, but it's never too late to start planning ahead!
For the entire article on the 12 marketing predictions for 2012, click here.