Monday, October 17, 2011

What you NEED to know about social media disclosure

Ever thought about putting testimonials and endorsements on your Facebook business page? They certainly can work in your favor when promoting a particular product or service, as consumers will be weary to put their money into something before somebody approves of it.

However, you are going to want to read this article before you do this. The FTC (Federal Trade Commission) revised its rules and regulations for the first time in three decades. Do you know what it means to have FULL disclosure? Did you know that penalties with failure to comply can be as much as $11,000 an offense?

This article is very detailed in making sure you are compliant with all of the FTC guidelines, so make sure you read it before you begin using testimonials and endorsements on your Facebook page!