In 2011, Socialmediaexaminer.com did a contest where small businesses could be nominated for 'Best Facebook Page of the Year'. A total of 1400 Facebook business pages were judged, and ten were named supreme. Although your small business may not have the design experience or time to devote to creating an elaborate page, the important thing to take away from these winners are the comments from the experts on why they were successful.
The aesthetic sense certainly has a role to play, but as you'll see, factors such as customer engagement/interaction/involvement, simple interface, great incentive for consumer to actually like the page, and fun videos about the product or service. These are the things that any facebook page can have, and you can learn from the best in order to join those ranks!
For the entire article on the top ten small business Facebook pages, click here.