Do you need some sort of tangible data, some sort of actual proof that social media is helping small businesses market their service or product. Everyone SAYS that social media is this and that, but where are the numbers to prove this?
Luckily for the skeptic, surveys have been done about the benefits of social media for business. In the following two surveys, small businesses were questioned on what positive benefits social media has on their business.
Not surprisingly, the number one reason is customer engagement. If you are looking to convince someone resistant to change in the company (such as adding a social media strategy) then showing him or her the following data graphs may help!
To view the graph showing research on the Benefits of Social Media, click here: here