Wednesday, September 7, 2011

What are QR codes and how can they help my small business?

qrcodeQR codes, or 'Quick Response' codes are becoming more and more popular in business today. They look like the picture to the right, and can be placed essentially anywhere: in magazines, on products, even on large billboards.

They are 2D barcodes that can be scanned by most smart phones. (try it with the QR code to the right, just use your smart phone bar code scanner to see!) Once scanned, landing pages, facebook pages, and websites can be brought up on the iPhone.

Essentially, it's an instant connection to drive traffic to your website. But how can these QR codes be used to your businesses advantages. Since the SBDC's next e-book will be on e-commerce, here is a blog article that is focused on using QR codes to drive e-commerce. Not only do they peak a consumer's curiosity, but they can link a buyer directly to a landing page of something they want to purchase.

For 5 useful e-commerce applications of QR codes, click here.