As the title of this entry states, this is the link to a comprehensive guide on using Facebook to promote your business. It includes everything from 'How to get found by potential customers' to 'Taking advantage of Facebook's advertising platform'. Facebook is a social network with over 600 million users, somewhere of which are probably your potential customers.
So if you are looking to harness the hype of social media, please check out the e-book at this link.
In addition to this e-book, the Kutztown SBDC offers a free social media e-book that is a comprehensive guide to integrating a social media strategy into your small business. Download it here.