Monday, July 11, 2011

Monitoring Competition Using Twitter

Let's face it, Facebook seems like the go-to social media outlet to market your company to a wide audience. When people think about twitter, they think about celebrities talking about their latest trip to the grocery store or having to wait in a long line at Starbucks. However, small business owners to do not realize the marketing power of Twitter.

With Facebook, people have to come to your site and find you, while with Twitter, you are able to 'push' things on people without them having to come to your site. This is the first part in a series of the use of Twitter as a marketing weapon, with the first topic taking on the topic of finding out about the competition and what people are saying about certain brands.

So skeptics, take a look...you may be surprised on what Twitter can do for you.

To read the full article, click here.