INT. BIKE SHOP-DAY
An OLDER GENTLEMAN (85) wipes his boots off on the front door mat. He looks left and right, rows of bicycles line the aisles. The BIKE SHOP owner comes over to assist the older gentleman, who seems to be a bit overwhelmed by the selection.
Could you help me find a bike?
Now, how about your fifteen year old customer? What are they looking to buy when he comes in the store? What questions do they ask you? Imagining a character of your market through role play, and allowing the scenario to play out in a narrative can help a business define markets, among other things.
The same strategy can be applied towards the pre-venture business person. Say you want to run a sandwich shop as a sole owner, running all the aspects of the business. Create a narrative for yourself. What do you do in you twelve hour day? When do you take breaks? How do you handle the lunch rush? Asking yourself questions and then playing out the answers through scenarios is a new way of thinking about business problem solving and idea comprehension. Simply put, we as humans connect with characters more than we do with words. Consider using a ‘script scenario’ to play out future problems, ventures, business plans etc...it may be the storyline for success.