Blogs are often the first step in a social media marketing strategy. It is a great way to market to other communities of common interest, and use it as a link to your small business website. With the blogging world, it is about networking first, and then about self promotion. Although getting business through blogs often takes time, the long term benefits and increased web traffic could make this a time investment worth taking on. Check out this US News article about the five tips for small business blogging, and consider implementing a social media strategy into your business.
The Kutztown SBDC is releasing a free e-book on social media marketing, coming very soon!