Friday, February 4, 2011

Updating a Business Logo

As the economy makes many drastic changes as do the businesses within it, one of the major coffee producers Starbucks decided to go for a new look. Starbucks which nearly 40 years ago opened its first store in Seattle is now changing their world wide known logo. A video was posted to the Starbucks official website. The announcement was made featuring the CEO Howard Schultz talking about the evolution of his coffee shop. Starbucks compared to 40 years ago can almost been seen on every street corner in busy cities.

According to the company profile on their official website Starbucks obtains over 16,000 locations in over 50 countries. Check out the article: Starbucks Bucks Old Logo: A Gap-Like Disaster? By Christine Birkner; AMA ACCESS marketing news at